Naar hoofdinhoud

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

81% of Americans still open their daily mail while blocking out most digital messages.4

Featured Technology

Xerox® Baltoro™ HF inkjetpers

Een sterkere inktonomie

XMPie® Personalized Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Verwante Artikelen

  • Buyers Lab LLC (BLI) beoordelen de Versed digitale persen - Xerox

    Lees hier het rapport over de Xerox Versant 180- en 3100-persen beoordeelt door Buyers Lab. Zij vonden een bijna perfecte registratie, consistente kleuren en meer.

  • 50 posters die de wereld veroverden

    De beste posters zijn geen plaatjes bij gebeurtenissen, maar schrijven zélf geschiedenis.

  • Amsterdamse communicatiemaker Jubels loopt al meer dan 40 jaar voorop met Xerox

    Uiteraard kunnen klanten bij ons terecht voor allerlei regulier drukwerk, dat we met veel plezier verzorgen. Maar we zijn extra blij met speciale opdrachten, waarin we onze meerwaarde kunnen tonen.

  • DM campagne levert 2.200% ROI

    Lees hoe Partou hun inschrijvingen fors wist te verhogen met een zeer persoonlijke campagne

  • How Choosing the "Right" Print Jobs Can Maximize Profit Margins

    Focusing on a specific target market can make life a lot easier for your production department and help you build much more profitable relationships.

  • A pandemic printing upgrade produced gold for UC Davis

    UC Davis increased print speed, boosted productivity and added clear and gold inks to their capabilities by replacing Canon and Indigo with Xerox Iridesse

Delen