Naar hoofdinhoud Klik om onze Toegankelijkheidsverklaring te lezen of neem contact met ons op als u vragen over toegankelijkheid heeft.

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

81% of Americans still open their daily mail while blocking out most digital messages.4

Featured Technology

Xerox® Baltoro® HF inkjetpers

Een sterkere inktonomie

XMPie® Personalized Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

Xerox® Triggered Direct Mail Solution

Triggered Direct Mail achieves a superb customer experience, with high levels of personalisation, unified communications, that are customised with the right message must be delivered using the right communication channel at the right time. Xerox Triggered Direct Mail Solution enables this communication model.

Xerox Triggered Direct Mail Solution YouTube Video

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Verwante Artikelen

  • Printer holding an extra long sheet banner, printed with the Xerox® High Capacity XLS Vacuum Feeder

    Vacuum Feeder voor Versant en Iridesse drukpersen

    Houd oversized printopdrachten met extra lange vellen intern met de Xerox® XLS vacuüm hoge-capaciteitsinvoer.

  • Adaptive CMYK+ Virtual Event

    Turn potential into profit. Meet the demand for print that “pops” with revenue-driving digital embellishments.

  • Frisco Independent School District Reconfigures for Growth with Xerox Inkjet

    Frisco Independent School District print shop adds affordable colour with room to grow with inkjet digital presses.

  • Design for success webinar.

    Got CMYK+ capabilities? Great. Find out how to get even more out of them with time- and money-saving file setup.

  • 4 icons representing 4 Strategies for a more flexible, future-proof print operation

    4 Strategies for a more flexible, future-proof print operation

    The switch from offset to digital is continuing. Position your print shop for the growth in diverse, short-run jobs.

  • How to Say ‘Yes’ to Anything: M&T Printing Group Thrives with Inkjet

    Ontario-based print shop can take on any print job now they have added an inkjet digital press to their fleet.

Delen