Ramp up to triggered direct mail and take personalisation to new heights.
Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.
Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.
Key Stats and Opportunities

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.
USPS Mail Moments: 2016 Review, March 2016.
DMA Response Rate Report 2017, Direct Marketing Association, 2017
Evergage, 2017 Trends in Personalization
Featured Technology
XMPie® Personalised Communications
The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.
Verwante Artikelen
Rapid Press and Xerox: Building Success Together for over 30 Years
Discover how Rapid Press enhanced client satisfaction and productivity with the Xerox® Iridesse® Production Press and gold speciality toner, delivering high-quality, consistent prints that exceed expectations.
UK printer delivers high-value projects while lowering environmental impact
Rapidity gains efficiency, versatility with Xerox® Iridesse® Presses
Market Trends and the Strengths and Value of Print
This webinar will explore current market trends impacting the print industry, highlighting both the challenges and emerging opportunities.
Unlocking Profits with Digital Embellishments
Get ready to dazzle your clients and boost your bottom line with this power training session from Xerox and Taktiful. Learn strategies to become more profitable marketing, pricing and selling Beyond CMYK applications.
Xerox Iridesse Virtual Designer Training
Add popular digital Beyond CMYK embellishments to your projects when using the Xerox Iridesse Press.
Combatting the Top five Production Operation Cost Drivers
Discover effective strategies to combat the top five production operation cost drivers in digital printing. Learn how to optimise your production processes and reduce costs with expert insights from Xerox.