• Ramp up to triggered direct mail and take personalisation to new heights

Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

CUSTOMER LIFECYLE TRIGGER POINTS

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

Personalization strategy

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Direct mail

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

U.S. marketers

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

Daily mail

81% of Americans still open their daily mail while blocking out most digital messages.4

Print providers with the right skills and resources can help marketers take advantage of this opportunity along the buying journey.

Whether new to triggered direct mail or simply trying to capture more business, download our guide to learn:

  • How to understand what consumer data is available.
  • How to best use that data to send personalised communications around key actions to persuade them to purchase.
  • How to maximise your direct mail personalisation and automation by investing in the right prepress and production suite.
  • How to measure and demonstrate the effectiveness of triggered direct mail as part of integrated campaigns.

Triggered Direct mail Guide front page

1. USPS Mail Moments: 2016 Review, March 2016.

2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

3. Evergage, 2017 Trends in Personalization

4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Get the Full Guide

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